Sustainable CRM & Web Development Services
Design, Integrate, Maintain — Repeat
Technology is an ecosystem—from the website your users see to the CRM your team uses. Just like any natural ecosystem, the health of this biome starts with the flora (design) and fauna (systems). I'm dedicated to mapping systems that are scalable and easily maintained, allowing individuals to prioritize what truly matters—organic and meaningful relationships.
Who is Flora&Fauna?
Me! I'm Breannah Gladden, a passionate and innovative professional with a methodology rooted in utilizing system automation and web design to breathe life into otherwise static and repetitive environments. With 5+ certifications in HubSpot and skills in Zapier, WordPress, and various CRMs — I excel in all things system design. From spearheading full-scale system 'over-hauls' to building omnichannel chatbots, I'm committed to enhancing realistic growth and simplifying complex organizational needs for your everyday users. I'm here to craft tailored solutions for you with radical transparency and open communication.
How I can improve your design
I provide comprehensive design and development services with sustainability in mind. This means all templates and content offerings are designed to be easily edited by your marketers and product owners, allowing your company to grow without the constant need for developers. This approach not only cuts costs in the long run but also ensures your website can evolve as quickly as you. My designs are conversion-focused, leaning on my expertise in CRM administration to ensure that all user interactions and conversion data are efficiently integrated into a clean CRM backend. This holistic approach maximizes your marketing efforts and drives growth sustainably.
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Landing Pages
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Website Development
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Digital Marketing Collateral
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CTA's & Forms
Effortlessly Engage and Convert with Customizable, Low-Code Landing Pages
I build custom landing pages with CMS-style, low-code builds that engage, inform, and delight viewers. These landing pages can be easily shared via social media, providing a quick and effective way to funnel inbound leads. Whether you need a custom meeting scheduler page, a special event page, a checkout page, or specific product pages, I can create tailored solutions to meet your needs. My designs empower your team to update and optimize content effortlessly, driving more conversions without the need for extensive developer involvement.
Crafting Dynamic Websites: Thoughful Solutions from Design to Backend Development
I specialize in building editable CMS-style websites on HubSpot, Webflow, and WordPress, designed for minimal maintenance and maximum flexibility. Whether you need a complex backend with e-commerce plugins, user portals, paywalls, a knowledge base, or other specialized features, I can deliver a solution tailored to your needs. Additionally, I offer website migration services, backend development from an existing design (such as a Figma framework), or design and develop a completely custom website from back to front. My websites are crafted to engage and inform your audience, while empowering your team to update content effortlessly, ensuring your site evolves as your business grows.
Engage and Convert: Tailored Digital Marketing Content with HubSpot CMS
I specialize in crafting and executing digital marketing content, including custom email templates, RSS newsletter templates, CMS marketing emails, and blog page templates. Whether it's for an outbound digital marketing campaign, transaction emails for your SAAS business, or an informational newsletter for a non-profit, I utilize HubSpot CMS and content builders to ensure each piece is engaging and tailored to maximize audience engagement and conversion.
Enhance Lead Capture with Custom CRM-Based CTAs for Established Websites
If you have an established website and want to capture more leads from your web traffic, I specialize in creating custom CRM-based CTAs such as popups, ebook downloads, custom forms, and CTA buttons. These CTAs are directly linked with your existing site and branding, ensuring a cohesive user experience. With a clean lead-routing backend tied directly to your CRM, you can eliminate misfires that may occur with hard-coded or third-party CTAs, optimizing lead generation and conversion.
How I can help your system
I offer several comprehensive system integration and administration services. From routine ad-hoc system administration to designing advanced workflow and automation architectures, I excel at transforming complex processes into powerful omni-system automation. Whether it's for marketing or operations, I integrate systems such as HubSpot, Zapier, Apollo, and more, ensuring they communicate effectively to smooth operations and enhance user experiences. This approach not only optimizes your systems but also boosts your team's productivity by simplifying their everyday processes. With my expertise in CRM administration, I ensure that all interactions and data across systems are seamlessly integrated into a unified backend, driving sustainable growth.
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System Administration
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Automation Architecture
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Omni-System Integrations
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Digital Marketing Setup
Flexible Ad-Hoc System Administration: On-Call Support Without Retainer Fees
I offer flexible routine ad-hoc system administration services on an 'on-call' basis, without the need for a retainer fee. Ideal for companies not yet ready for a full-time, in-house system admin, my services cover essential tasks such as email deployment and scheduling, workflow error maintenance, routine deduplication, list creation, IT support, ticket triage, user account management, and other customized tasks to suit your specific needs.
Automation services tailored to meet a wide range of needs
from simple marketing campaign drips to complex, highly customized solutions. With a versatile skill set, I design and implement automation for diverse purposes such as complex customer onboarding, streamlined deal creation, and efficient object and contact management. My portfolio includes creating automated systems for financial planning, integrating SaaS ticketing with JIRA for IT professional assignment, and developing full omnichannel support systems using custom Intercom chatbots integrated with Zendesk. Additionally, I have successfully implemented multiple sales funnels, covering lead capture to proposal stages, ensuring simple processes and maximizing operational efficiency.
Please contact me to set up a discovery call and discuss your tailored complex automation plan.
Seamless Connectivity Across Platforms
I specialize in creating comprehensive omni-system integrations that enable data flow and communication between various platforms. Whether it’s integrating CRM solutions with e-commerce platforms, connecting marketing automation tools with analytics dashboards, or linking SaaS applications for improved workflow, I customize solutions to fit your specific business needs. My expertise includes automating data transfers, and implementing synchronization protocols that ensure real-time data accuracy.
Strategic Campaigns for Sustainable Growth
I offer tailored digital marketing services designed to drive engagement, build brand awareness, and foster sustainable growth. From SEO-optimized blog posts to email campaigns and pay-per-click advertising, I develop multi-channel strategies that resonate with your audience. Additionally, I leverage analytics tools to measure campaign performance and optimize for maximum ROI. By integrating marketing efforts with automation tools and CRM systems, I streamline processes and enhance lead nurturing, ensuring that your marketing initiatives are not only effective but also scalable.
Clients spill the tea.
www.urbandictionary.com: "Spill the tea" is a slang term that means to reveal or share gossip, secrets, or interesting information, usually about someone or something dramatic. It’s often used in casual conversation when asking someone to share juicy details, like saying, "Tell me the scoop!"
"Breannah was great to work with on our HubSpot website! Her turnaround time was so quick and was able to implement our website design in under a week! Highly recommend"
Seth & Rachel
| Arbital Health
"Genuinely the most valuable experience I've ever had on the topic of HubSpot! Thanks so much!!"
Cameron
Co-Founder & Angel Investor | Epsom, UK
"Breannah was a pleasure to work with and I would highly recommend her to anyone looking for a dependable, smart and reliable developer!"
James
| Perry Avenue
"Passionate about hubspot and great communication"
Jay
| Alcove Closets
"Breannah is great! She's got a deep understanding of HubSpot, and she's great to work with. We'll be working with her again."
Roy
| LeadPost
"Breannah has been a total ROCK STAR!!! She understands CRMs on another level and to be honest, she could charge waaaay more for her level of expertise. She helped us with our migration and made this such a painless experience with her proactive approach and her ability to understand our needs when we didn’t really have clarity on what we wanted lol. Hire her NOW!! Don’t waste time and money on others like we did. 😬"
Isham
| Unwind Land Co.
"We recently worked with Breannah on our website revision, and we couldn’t be more pleased with the results. We specifically needed someone who could work within HubSpot, which requires specialized coding, and she handled this seamlessly. She executed the project quickly, with exceptional attention to detail. Her communication throughout the process was phenomenal—she kept us informed at each stage, clearly explaining design changes and their outcomes. Her professionalism and skill made the entire experience smooth and efficient. Overall, a 10/10 experience, and highly recommend her services."
Candice
| AIM Leadership
"Breannah was very helpful setting up HubSpot"
Brandon
| In-App Chat
"Bree developed our content marketing agency's HubSpot CMS website as we were launching our business (and trying to figure out our brand identity along the way!). Her communication was very helpful, and even as we made some changes to our plan Bree pivoted and demonstrated a great sense of creativity in delivering a bootstrapped website that we are very proud of. We highly recommend Bree for dev work!"
Eric
| Encore360
"Breannah was very professional. Completely understood what I was needing and competed everything in a timely matter."
Doug
| Strong Investments, LLC
"Bree was fantastic to work with. Will work with her again."
Jonathan
| SEO For Maps
"Breannah did an amazing job on this project. She was incredibly responsive and stayed in touch with me throughout the process. She recorded thorough Loom videos to walk me through progress and delivered on the project with lightening fast turn-around."
David
| OpenComp
"B was able to put together an aesthetically pleasing and functional HubSpot landing page for me in less than a day! I am thrilled with the results. Not only did the page look exactly how I'd hoped, but she set up the email automations to follow up with those who visit or schedule a consultation with me - something I didn't even think to ask for, but she offered. I will be seeking her out again as my business grows."
Christina
| Private Health Company
"Brea is fast and diligent worker. Very good freelancer and greatly recommended!"
Eric
| SellMax
Hear the tea from real clients
"Bree developed our content marketing agency's HubSpot CMS website as we were launching our business (and trying to figure out our brand identity along the way!). Her communication was very helpful, and even as we made some changes to our plan Bree pivoted and demonstrated a great sense of creativity in delivering a bootstrapped website that we are very proud of. We highly recommend Bree for dev work!"
Eric Sandy
Content Director | Encore360
I am thrilled to share my experience with "Bree is by far one of the top freelancing consultants on this platform. She's transparent, has an amazing work ethic, super collaborative, and goes above and beyond despite me originally mis describing our SOW.Thank you Bree !!! Our RevOps pipeline is absolutely top notch becuyase of your efforts!If you're seeking a HubSpot Pro in any regard, look no further. Bree is top .01%"
Brandon Gutierrez
Founder | InApp-Chat (BotStacks)
"Breannah did an amazing job on this project. She was incredibly responsive and stayed in touch with me throughout the process. She recorded thorough Loom videos to walk me through progress and delivered on the project with lightening fast turn-around."
David Weinrot
CMO | OpenComp.com
Breannah has been a total ROCK STAR!!! She understands CRMs on another level. She helped us with our migration and made this such a painless experience with her proactive approach and her ability to understand our needs when we didn’t really have clarity on what we wanted lol. Hire her NOW!! Don’t waste time and money on others like we did. 😬
Isham Hipsher
Managing Partner | Unwind Land Co.